UTILIZING SOCIAL MEDIA INSTAGRAM AS A SOCIAL MARKETING TOOL

Ilham Nawari

Abstract


The development of the times greatly affects life, with the emergence of information technology being able to help in facilitating human access. With the presence of this technology comes one of its products, namely social media, which in it is able to give us who are far away can still reach it, as for example through Instagram. In the Instagram application, various features are provided starting from direct messages, feeds, reels, stories and so on so that we need to use and utilize them as well as possible. The purpose of this research is to find out how the use of Instagram social media can be a tool to influence people with social marketing by looking at the strategies it applies. The research method carried out by collecting this data uses Systematic Literature Review (SLR), which identifies, assesses, and interprets all research evidence. As for the results of the findings obtained, each community, organization, or individual has a way to market social issues to the public with strategies that attract attention, but there is one of the many literature studies found problems where there is still a lack of utilizing the feasibility of finding a social marketing strategy to stay alive and be recognized by the community to increase interest and interest in the @earthhourjogja account so that it needs to be improved and paid attention to in the future both for the group or can be input for those of us who may in the future establish an activity.

Keywords


Technology, Instagram, Systematic Literature Review (SLR)

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References


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