Analysis Of Community Learning Challenges In Skin Cracker MSMEs Actors In The Kampung Baru Area In Facing The Development Of Technological Innovation In The Era Of Society 5.0

Abstract

The rapid development of science and technology has brought us to the era of Society 5.0, where technology is fully integrated into human life. This era focuses on balancing economic growth and solving social problems. At the same time, although it provides benefits for the sustainability of life, the Society 5.0 era raises various new problems. One of the impacts affected by this change occurs in the economic sector, especially for  players. This allows local entrepreneurs to have obstacles to their pace of innovation in the business field, disrupting the efficiency of operations, and providing uncontrolled ladder jumps in the digital market. In the Kampung Baru area, researchers found concrete examples of MSMEs players facing these "challenges". One example is the skin cracker production house managed by Mrs. Hj. Ulyanah. The method used in this research is qualitative. The data collection technique used case study and literature study techniques, while the analysis technique is through the process of reduction, presentation and verification. The results revealed that the challenges of learning problems faced by one of the MSMEs in the Kampung Baru area include low accessibility to technology, low skills in utilizing marketing using technology, and limited knowledge of branding production businesses due to lack of technology training. This article aims to analyze the main challenges in community learning of MSMEs players in the Kampung Baru area and explore strategies to overcome the challenges, especially in the aspect of utilizing digital technology for marketing and branding strategies. Therefore, it is hoped that this research can reveal specific and in-depth problems and provide relevant solutions to improve the competitiveness and growth of MSMEs players in the region.