THE INFLUENCE OF KOREAN WAVE CULTURE ON LEARNING MOTIVATION OF KOREAN LANGUAGE COURSE PARTICIPANTS AT THE NAMSAN COURSE INSTITUTE, SOUTH JAKARTA

Abstract

The objective of this study is to analyze and describe the influence of Korean Wave culture on learning motivation at Namsan Course Institution, South Jakarta. The population of the study consisted of 115 course participants at Namsan Course Institution, with a sample size of 90 participants calculated using the Slovin formula. This research was conducted against the backdrop of the dissemination of Korean Wave popular culture through mass media, particularly the internet. The Korean Wave, which includes dramas, music, fashion, and the Korean language, has experienced significant popularity in Indonesia, leading to a strong interest in Korean culture. Data collection was conducted by distributing questionnaires and conducting documentary studies. The research method employed simple linear regression analysis with a quantitative approach. The data were then processed using the IBM SPSS-25 software. The results of this study indicate that the Korean Wave culture significantly influences the learning motivation of course participants at Namsan Course Institution, South Jakarta.

Keywords: Popular Culture, Korean Wave, Learning Motivation