Sejati Program: A Future Idea for Building the Capacity of MSME Entrepreneurs in Harjamukti

Abstract

Micro, small, and medium enterprises (MSME) in Indonesia contribute as one of the pillars of the country's economy. Therefore, it is necessary to maintain the sustainability of MSME activities. Empowerment is a way to build the capacity of MSME entrepreneurs. The principle of democracy opens up opportunities for sectors other than the state to participate in empowering MSMEs, such as private sector, non-governmental organization, civil social organization, etc. The private sector is concerned with empowering MSMEs, marked by the existence of various corporate social responsibility (CSR) programs, especially in community development. Harjamukti is one of the administrative areas in Depok City which has the potential to develop MSME entrepreneurs. This paper aims to discuss the possibilities and ideas of CSR in improving the capacity of MSME entrepreneurs in Harjamukti Subdistrict, Cimanggis District, Depok City. This research used library research methods with the deductive model approach. The findings of this study show that there are 3 internal strengths and 4 external opportunities. Meanwhile, there are also 6 internal weaknesses and 2 external threats that need to be overcome. In addition, there are 5 strategies used to develop a CSR program framework to empower MSME entrepreneurs called Sejati Program. This study also shows that there are possibilities to develop CSR program ideas on capacity building of MSME entrepreneurs in Harjamukti.