Increasing Digital Marketing Competence Through The Use Of Tiktok And Canva In The Community

Abstract

One of the problems that causes the low competitiveness of MSMEs is the limited ability of business actors in marketing. This research aims to improve the competence and knowledge of learning citizens and tutors at PKBM Penerus Bangsa towards digital marketing through socialization of the use of TikTok and Canva. This research uses descriptive qualitative methods and case studies based on field facts and several journal articles related to the research topic. Digital marketing is an important skill in the era of information technology, especially for small and medium enterprises (MSMEs) who want to expand their marketing reach efficiently. TikTok and Canva were chosen for their ease of use and great potential in creating engaging and professional content. The results showed that the training significantly improved participants' digital marketing competencies. Before the training, most participants had never used TikTok and Canva for marketing purposes. After the training, participants felt more confident and able to create engaging video content on TikTok and professional visual design on Canva. This increase in competency was mainly due to the interactive training approach, relevant materials, and support from the facilitators. Challenges encountered include limited internet access, limited implementation time. This study concludes that training on the use of TikTok and Canva is effective in improving the community's digital marketing competencies. Recommendations for further development include improving internet access in the training area and adding follow-up sessions to deepen the knowledge and skills gained. This kind of socialization is important to empower the community in utilizing information technology to develop their business.