Analysis of the Role of Gopek Beach MSME Outlets in Improving Community Welfare

Rosana Bernarda Sihaloho

Abstract


Gopek Beach MSME Outlet is an extension of the Kasemen Sub-District Marine and Fisheries Service, Karangantu towards MSME players on Gopek Beach, who join in providing assistance for every activity to MSME players to be guided and fostered and empowered in order to achieve community welfare, especially for the lower middle class. This study aims to obtain information about the role of Gopek Beach MSME outlets in efforts to improve community welfare and find out the challenges or obstacles that exist by Gopek Beach MSME Outlets in an effort to improve community welfare. The approach in this research is a qualitative approach with data collection techniques, namely observation, interviews and documentation. The data analysis used from Miles and Hulbes for data reduction, data presentation and conclusion making. The results of the research monitored the role of the Gopek Beach MSME Outlet in efforts to improve community welfare, namely providing entrepreneurial training activities, MSME bazaars, aspiration places, availability of access to capital assistance. As well as by playing a role as a stabilizer, pioneer and modernizer in the form of providing access to capital assistance in the form of socialization about capital assistance. Assistance or coaching, marketing of MSME products and development training for business actors for their business. The obstacles to the problems faced by the outlets are the lack of human resources, limited budget and the lack of capital.

Keywords


MSME, Outlet, Community Welfare

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References


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