Persaingan Industri Jasa Pendidikan Tinggi: Mengukur dan Meningkatkan Kualitas untuk Menciptakan Keunggulan Bersaing

Muhammad Johan Widikusyanto, Asmi Ayuning Hidayah


This study is to measure, describe, and compare the level quality of university in Banten and determine strategies for improving overall quality and each university using importance performance analysis. The object in this study was eight hundred fifty students from eight universities in five regions of Banten. This research mehod use survey quesionnaires which analyzed statistik deskriptif, t-test, Chi-Square tests, Factor Analysis and Importance Performance Analysis.


Importance Performance Analysis; Indeks, Service Quality; Competitive Advantage.

Full Text:




  • There are currently no refbacks.

Copyright (c) 2019 Sains: Jurnal Manajemen dan Bisnis

Redaksi SAINS: Jurnal Manajemen dan Bisnis,

Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa

Jl. Raya Jakarta KM. 4 Pakupatan Serang, Banten

Telp/Fax (0254) 280330



Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Copyright © 2018 Sains: Jurnal Manajemen dan Bisnis. All rights reserved.