DAMPAK DAN PENGARUH PENETAPAN DESA WISATA PANTAI ANYER TERHADAP KONDISI SOSIAL, EKONOMI, DAN LINGKUNGAN MASYARAKAT (Studi Di Desa Kamasan Kecamatan Cinangka Kabupaten Serang)

Abstract

The development of tourist villages has now become an alternative to local economic development that
has been applied I various regions. One of the areas developed as a tourist village is Kamasan Village.
This village is located in Cinangka District, Serang Regency, Province Banten, which is part of the
Anyer Beach tourist village area. Kamasan Village has the potential to be development because its
close to Anyer Beach tourist area. In addition, in this village there are some that have a strong
attraction to tourists and allow them to become superior objects, for example related to agro potential.
This tourism activity opens up economic opportunities so that it greatly affects the income that can be
felt by the community. Based on the result of the study, coastal-based tourism in Kamasan Pantai
Anyer Village still needs to be directed to tourism development strategies and policies by considering
the environmental, social, and cultural potential of the local community. The current coastal-based
tourism management is still in a simple structure. In addition to the economic potential, of course,
there are negative impacts from the existence of tourism itself, incluiding environmental and social
impacts. The accumulation of garbage is a scourge and a problem that has not been resolved until now
as well as changes in people's lifestyles which tend to be negative, of course. Therefore, there is a need
for cooperation from the local government which is not only in the form of fund, but also more in
community empowerment activities.