Public Policy Local Governance in Digital Inovation of Tourism Development in Menumbing Museum

Abstract

The development of tourism encompasses the challenges faced by tourist destinations in attracting and retaining visitors in an increasingly competitive digital era. Many tourist locations, especially those with historical significance, struggle to stand out amidst the various options available to travelers. Innovation in tourism development is a crucial aspect that can determine a destination's success in attracting and retaining visitors. In this evolving digital age, travelers have greater access to information and destination choices, which presents tourism managers with the challenge of distinguishing themselves in a competitive landscape. The utilization of digital technology in the tourism sector has become a primary focus, particularly in the context of historical tourist destinations like Bukit Menumbing. This writing discusses the innovations brought about by digital technology to enhance the appeal and experience of visitors at Bukit Menumbing. Through interactive approaches, such as the use of mobile applications, augmented reality, and social media, visitors can enjoy a deeper understanding of the history and culture of the location. This research also explores the positive impacts of digital technology in expanding marketing reach, enhancing visitor interaction, and supporting the conservation of historical sites. By integrating digital technology, Bukit Menumbing serves not only as a tourist attraction but also as an educational center that reinforces local cultural identity. The findings of this research are expected to provide recommendations for tourism destination managers in designing more effective and innovative marketing strategies