Competitive Advantage Tourism Village for Sustainable Development in Serang Regency

Rahmawati Rahmawati

Abstract


Three tourist villages in Serang Regency have been honored by the Ministry of Tourism and Creative Economy's Anugrah Desa Wisata Indonesia. Each of these tourist villages has competitive advantages that deserve to be considered for nomination. This study aims to determine the competitive advantages of tourist villages as a form of tourism competitiveness. The Diamond of Nations Advantages theory according to Porter has 4 dimensions, namely Factor conditions, demand conditions, related and supporting industries, and firm strategy, structure and rivalry. The research method uses a qualitative comparative approach with purposive informants. The results showed that the main factor condition is the superiority of natural resources owned, demand conditions related to product/service innovation for market needs. At the same time, the third dimension is in the form of strengthening existing businesses to continue to grow and compete. The fourth dimension relates to building networks/collaboration as an effort to overcome the problems and limitations faced in the development of tourist villages. Support from the local government and the community is the main key to the development of tourist villages so that they are better known and have advantages that support other tourist villages.


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