KOMODIFIKASI PEREMPUAN PADA AKUN INSTAGRAM @UNSYIAH.CANTIK

Salwa Alifa

Abstract


Women and beauty are aspects that have a role in shaping the construction according to the role in the social environment. The role of the physical has always been the dominant discussion in the local and global scope. Instagram plays an active role as a center for managing thoughts and forming constructions among the community. The Instagram account @ unsyiah.cantik as a product of digitization is seen as an account that commodifies women as objects. The purpose of this research is to identify the commodification process that occurs on the Instagram account @ unsyiah.cantik. Qualitative research using cyber media analysis techniques. The commodification that occurs on the Instagram account @ unsyiah.cantik is the commodification of content and audiences. This is related to uploading photos of beautiful female students in order to get lots of followers and likes to get material benefits. The Instagram account @ unsyiah.cantik also adheres to the male gaze view which depicts a dominant male-centered viewpoint in visual representation, especially in the context of Instagram media photos.


Full Text:

PDF

References


Bidik Nasional, (2022). Munculnya Standar Kecantikan Baru di Indonesia. . Diakses 15 Mei 2023.

Brabeck, M. and Brown, L. (with Christian, L., Espin, O., Hare-Mustin, R., Kaplan,A., Kaschak, E., Miller, D., Phillips, E., Ferns, T., and Van Ormer, A.) (1997). 'Feminist theory and psychological practice', in J. Worell and N. Johnson (eds.)

Nasrullah, Rulli. (2016). Teori dan Riset Media Siber (Cybermedia). Jakarta: Prenada Media.

Parmaksiz, I. (2019). Assertiveness as the Predictor of Adjustment to University Life amongst University Students. International Journal of Instruction, 12, (4), pp. 131-148.

Pearson, Roberta. Philip Simpson. (2001). "Commodification". Critical Dictionary of Film and Television Theory. London: Routledge.

Storey, John. 2009. Cultural Theory and Popular Culture, An Introduction. Cet. V. London: Pearson, pp. 2-5

Statista, 2023. Countries with Most Instagram Users. . Diakses 14 Mei 2023.

Vincent Moscow, 2009. The Political Economy of Communication, 2nd ed. London: SAGE Publications.




DOI: http://dx.doi.org/10.31506/jrk.v14i2.21414

Refbacks

  • There are currently no refbacks.



Recent Issues


        Vol. 13 No. 1 2022        Vol. 12 No. 2 2021        Vol. 12 No. 1 2021       Vol. 11 No. 2 2020        Vol. 11 No. 1 2020

 

 

 

Common License
Journal Publisher
Publisher Address

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

Jurnal Riset Komunikasi is published by Department of Communication Science, Faculty of Social and Political Science, Sultan Ageng Tirtayasa University


Jl. Raya Palka Km 3 Sindangsari, Pabuaran, Kab. Serang Provinsi Banten., Ilmu Komunikasi, FISIP, Universitas Sultan Ageng Tirtayasa, Kampus Pakupatan, Serang, Banten, Indonesia.

Telepon/Fax: (0254) 280330,
Email: [email protected]


View My Stats