Community Empowerment through Partnership-Based Handicraft Training Program at Pantai Gope, Karangantu Area, Banten
Abstract
Community empowerment is an effort to increase the creativity and productivity of the surrounding community in overcoming economic problems, social inequality and the utilization of natural resources. This research aims to analyze community empowerment strategies through partnership-based handicraft training programs with collaborative partnership efforts to improve the economic welfare of local communities by utilizing local potential. The research method used in this study is descriptive qualitative with data collection techniques through observation and in-depth interviews. The research population is a member of the partnership under the UMKM & Rumah Produksi outlet consisting of 20 active members who have skills in processing food and handicrafts located at Gope Beach, Karangantu, Serang City, Banten. With samples selected by purposive sampling. The results showed that the handicraft training partnership program hopes to increase the creativity of utilizing the potential of natural resources, including handicrafts derived from shells, conchs and so on. Empowerment strategies include identifying local potential, partnership cooperation, technical training, mentoring, business group formation, capitalization, product marketing, and quality control evaluation. Supporting factors for the success of this partnership program are cooperation with related parties, which can involve various parties, including NGOs, government, and private companies. These partners play a role in providing technical training, business management, and access to markets. Meanwhile, inhibiting factors include limited experienced human resources, inadequate production equipment, limited access to capital, and fierce market competition. The conclusion of this study is that the handicraft training partnership program has proven effective in providing a platform for creativity and utilizing local potential to improve the economy with collaborative efforts of surrounding community partnerships.
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