Women's Empowerment in the Use of Information Technology Innovations Such as E-commerce: Research in Cisait Village, Serang Regency

Abstract

E-commerce (electronic commerce) is part of electronic commerce information and communication technology which includes distribution, sales, purchasing and marketing of goods and services. Related to the issues raised by this research, online shopping can provide housewives or women with the opportunity to continue to be active members of society by allowing them to engage in business without being constrained by traditional roles or physical location. Descriptive qualitative methods were used in this research. The data collection techniques used are documentation, observation and interviews. Based on observations in Cisait Village, several residents, especially wives, explained that the problems occurring in the village include those related to the family economy because the majority of husbands work as illegal parking attendants whose income is uncertain every day, sometimes not even enough for their daily needs. Meanwhile, the majority of a wife's job is just a housewife, which means she has no income. And our solution is to create a home industry program for housewives in Cisait Village, Serang Regency. Because we can recommend a home industry for wives or housewives because it can empower a woman or wife who doesn't work, after that the follow-up to the program is to provide outreach regarding their business involving E-commerce to be more efficient in marketing their products. . However, with all considerations, we cannot continue the outreach program due to several reasons, including the residents of Cisait Village being less enthusiastic about our program so it is very difficult to gather participants for the outreach. Even though this training is very useful for their home industry which can be marketed through E-commerce media.