DEVELOPMENT OF MSME MARKETING AND ENTREPRENEURSHIP IN SKB KOTA SERANG THROUGH DIGITAL MARKETING

ARI ADHARIYANI AKBARI

Abstract


The purpose of this research is to develop MSMEs in the city of Serang through digital marketing, and also help improve the marketing of MSMEs in Serang City. By utilizing digital marketing, MSMEs can increase their visibility and market reach. Research location SKB Serang City Jl. Raya Petir KM. 4 Cipocokjaya Kec. Cipocok Jaya Kota Serang Prov. Banten. Where the method used in this research is descriptive qualitative. Data collection techniques were carried out using observation, interviews and documentation and supported by secondary data obtained based on literature or literature studies from several relevant journals. The results showed that: 1) the use of digital marketing can increase sales of MSMEs in Serang City. In this study, 94.1% of workshop participants have done online product marketing after digital marketing training. 2) digital marketing strategy training can improve the ability of MSMEs to create business profiles on Google Business and strategies for creating and managing marketing content. Therefore, Micro, Small and Medium Enterprises (MSMEs) have an important role in the economy in Indonesia. MSMEs have great potential for growth and development in improving the lives of many people. This is indicated by the existence of MSMEs which have reflected the real form of social and economic life of the largest part of the Indonesian people. As in Serang City, the development of marketing

Keywords


partnership training, digital marketing, MSMEs, entrepreneurship

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