Students’ Views of Business English Implementation In Management Department, University of Bina Bangsa



It is an undeniable fact that English has become the lingua franca. Teaching English faces the challenge of being able to provide knowledge for a specific purpose. Acquiring language skills in the specialized area of Business English is essential for future managers, entrepreneurs, and anyone who is about to get into the business world. The purpose of this research was to determine students' views on the implementation of Business English in management department. In answering the research questions above, the researcher applied a descriptive qualitative approach. The data collection method was carried out through semi-structured interviews using open-ended questions and analyzing them employing an interpretive analysis approach. From the results of data analysis, it was found that 1) the material were employed had connected to the learning needs of students where the material provided included words related to Business English, Grammar structures, and practical language teaching. However, students considered the design or appearance of the book less attractive so that they were less interested in using the book; 2) students showed various perceptions about the teaching strategies of their lecturers, found themes that showed teaching strategies that students like are supportive, create fun learning, provide games, be disciplined and assertive but feel not pressured, have an active professional knowledge components.

Keywords: Students’ views, Business English; teaching materials; teaching strategy

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