ANALYSIS OF SALES, INCOME AND SOCIO-ECONOMICS OF FISH TRADERS IN BOJONEGARA, SERANG REGENCY, BANTEN.

Hanisya Aurora, Mujadida Fa, Nur Balkis Azzahra Lubis, Nazmi Safina, Retno Aulia Ningrum Purnamasari, Prakas Santoso, Agitha Saverti, Nico Wantona Prabowo

Abstract


Bojonegara Fish Market, Serang Regency, Banten Province, is one of the fisheries activity centers that plays an important role in supporting the local economy. As a strategic facility, Bojonegara fish market serves as a place where fishermen's catches are sold to buyers, be it wholesalers, restaurant owners, or end consumers. The sales mechanism implemented aims to create transparent and fair transactions. This study aims to analyze the role and contribution of the Bojonegara fish market in Serang Regency, Banten, to the local economy and identify factors that influence the market's performance. The research methods used include field observations, interviews, and secondary data analysis from official reports. The results show that Bojonegara fish market functions as a fish trading center with significant contributions to fishermen's income and fish distribution in the surrounding area.

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