Strategi Komunikasi dalam Program Area Traffic Control System (ATCS) di Kota Serang

Abstract

Abstract

Area Traffic Control System (ATCS) is an information technology-based traffic control system in an area that aims to optimize the performance of the road network through optimization and coordination of traffic light settings at each intersection. People's habits today are very difficult to change, even though various rules have been issued in reality, there are still many road users who do not heed these rules. This research, using descriptive qualitative research. The model used is a one-way communication model that is carried out not to promote but to provide messages and information needed by the public or the public regarding traffic conditions in the form of appeals and socialization. To attract public concern for traffic discipline, in the communication process of messaging the Area Traffic Control System uses strategies to provide educational and socialization messages using audio-visual media in the form of voice announcers. Communication activities in the ATCS program are an important aspect implemented by the Banten Provincial DISHUB. Where the communication aspect is closely related to the activities of this program. The communication carried out in this program is by conveying messages, information and socialization for traffic discipline.

Keywords : discipline, traffic, ACTS, one-way model, voice announcer