POLA REGISTER DALAM UNGKAPAN NEGATIF PEMBELI PADA FORUM ULASAN E-COMMERCE

Aditya Pratama, Istiqomah Nurzafira

Abstract


This study examines register patterns in buyers' negative reviews on e-commerce platforms using a sociopragmatic and interactional linguistics approach. It identifies linguistic structures and communication strategies in expressing dissatisfaction, analyzing data through Halliday’s (1978) register components: field, tenor, and mode. Findings indicate that negative reviews predominantly feature informal and expressive language, often breaching politeness norms. Platform characteristics and buyer-seller dynamics further shape linguistic variation. These insights inform businesses and e-commerce platforms on digital communication strategies and effective responses to negative reviews.

Keywords


Interactional Linguistics, Language Variation, Register, E-Commerce.

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References


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DOI: http://dx.doi.org/10.30870/jmbsi.v10i1.31586

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