Partnership Pattern Strategy Between The Malaysian and Indonesian Governments in The Creative Industry Sector to Increase Exports of Creative Products through Digital Platforms

Widodo Widodo

Abstract


Collaboration is a concept that can build a stronger and more sustainable creative economy. Strengthening creative ideas with product design will increase consumer appeal, such as through a website with a wide and easy reach. The aim of this research is to develop international cooperation for branding the local creative economy. The research method uses action research by collecting observation data, interviews and documentation as well as data analysis by collecting, reducing and drawing conclusions. The research results illustrate that international product design collaboration with E catalog and international branding is expected to provide an attraction to consumers.


Keywords


Partnership, Website, E-Catalog

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DOI: http://dx.doi.org/10.30870/vanos.v9i2.27805

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