MEMBANGUN KEWIRAUSAHAAN DI ERA DIGITAL STUDI KASUS DESA PEDALEMAN KECAMATAN TANARA SERANG BANTEN

Abstract

The digital economy can be said to be a new economy because the use and all processes carried out
must be based on the technology that is developing in the current era, this era which is versatile and
easy does not rule out the possibility of making it easier for the wider community to be able to
market their trade products. The people of Pedaleman Village, Tanara Serang, Banten, are mostly
farmers and fishermen. Most of the villagers also have jobs as traders. The work owned by the
Pedaleman village community, who mostly trade, cannot be included in the category of an
entrepreneur because entrepreneurs are not just trading or selling but how one can create goods that
have more value, the surplus value created can result in a much higher price of value. The purpose
of holding digital era entrepreneurship activities (Digital Business) is to encourage the Pedaleman
Village community to be able to compete widely in the digital era business world. The entrepreneur
is an activity that can change resources that originally had low-quality products into high-quality
products so that they can compete highly in the market because they have innovations that are
generatedandinnovationsaresoldtothewidercommunity,andthereiscompetitionfrom
merchandise that has been given innovation or innovation. changes in the value of a trade. The era
of the industrial revolution 4.0 is an era of collaboration between digitalization and automation by
utilizing information technology. The community's choice to be able to understand and apply social
media as a market for selling in the digital 4.0 era is the right choice to market widely the businesses
owned by the Indonesian people.