PENGENALAN DAN PEMANFAATAN MARKETPLACE E-COMMERCE UNTUK PELAKU UKM WILAYAH CILEGON

Abstract

The growth of Small and Medium Enterprises (SMEs), especially in the Cilegon region in 2017,
increased significantly from the target of 2.5% with a realization of 7.48%. The increase is the result of
coaching and training carried out by the Office of Cooperative Micro and Small Enterprises in Cilegon
city. On the other hand, the growth of the e-commerce marketplace in Indonesia in 2017 also saw a
significant increase. The problem that is often encountered is that good growth from SMEs has not been
accompanied by the growth of the use of the existing e-commerce marketplace to keep pace with rapid
information technology. The aim of this research is to introduce e-commerce marketplace in Indonesia
and utilize one of the e-commerce marketplace to help product marketing and expand market access.
The method used in this research is survey method. The survey was conducted on three business actors.
Research instruments in the form of direct interviews with business people. The information extracted
is about the knowledge of business people about e-commerce marketplaces in Indonesia. Business actors
are given information about information technology in order to improve product marketing. The results
obtained were from six business actors studied, there was one business actor who was familiar with
marketlace e-commerce. The business actors studied have not utilized the existing e-commerce
marketplace and can be accessed for free. Business actors use one of the existing e-commerce
marketplaces, such as Shopee.