Public Relations Management Strategy: The Role of Social Media Content in Election Prevention and Supervision by BAWASLU of Wonogiri

Abstract

Analysis of the role of social media content in electoral prevention and monitoring strategies. Social media is an important tool in building public engagement and delivering information to the public. Instagram social media is a tool to build good relations with the public and build a positive image of the institution. Public relations management used by BAWASLU of Wonogiri affects the effectiveness of supervision through social media Instagram as a public relations media in participatory supervision in the 2024 election period. The research method used is content analysis Instagram @bawaslu_wonogiri. The results of this study are expected to contribute to further understanding of the role of social media in BAWASLU of Wonogiri's public relations strategy in election supervision. The practical implication of this research is the requirement for social media content management to support electoral prevention and supervision efforts. This research can be used as a reference for institutions or public relations in developing effective communication strategies in social media with similar contexts. The minimum consists of the aims, the method, the main results, and the conclusion. It could be added the background and the implications.