The Influence of Government Communication Intensity and the Role of Mass Media Regarding Net Zero Emission on Motorcyclist Media Literacy in Serang City

Rizky Salsabilla Rasyid

Abstract


Emissions contributed by human activities have become very large, especially in terms of the use of motorized vehicles, which remain the preferred mode of transportation for Indonesian citizens, particularly those in Serang City. This research is a quantitative associative research study conducted from February to June 2024. The sampling procedure used was Non-Probability which is Accidental sampling, taking 100 respondents who use motorcycles in Serang City, and collecting primary data through a questionnaire survey. Regression analysis and hypothesis testing using T-statistics and F-statistics were used to determine the research results. The research found that the results of the F test indicate that the Sig. value is 0.000, which is less than 0.05, and the calculated F value is 12.460, which is greater than 3.09. It can be stated there is a simultaneous effect between government communication intensity (X1) and the role of mass media (X2) on media literacy (Y). The Serang City government needs to actively emphasize the importance of achieving net zero emission, especially in Serang City itself. By involving the role of mass media, which has become an important source of information for daily life, media can influence public understanding and guide public opinion to participate in achieving net zero emission.

 

 

Keywords : Communication Intensity, Mass Media Role, Media Literacy, Net Zero Emission


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References


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