ORIENTASI KEWIRAUSAHAAN, ORIENTASI PASAR, DAN STRATEGI BISNIS TERHADAP KINERJA BISNIS (Studi kasus pada UMKM di Semarang)

Rahmi Yuliana, Yanti Pujiastuti

Abstract


The purpose of this research is to examine the effect of entrepreneurship orientation, market orientation and business strategy on business performance. The study was conducted on MSMEs registered in the Office of Cooperatives of Semarang City consisting of bags, batik and handicraft business. Sampling using purposive sampling and got 51 samples. The data collected through the questionnaire were analyzed by regression technique.

The test results found that entrepreneurial orientation,market orientation and business strategy partially have a positive and significant impact on business performance. Simultaneous testing shows that entrepreneurial orientation,market orientation and business strategy together have a significant effect on business performance.

Increased entrepreneurial orientation, market orientation and business strategies can be done to improve business performance because it has proven to have a significant positive effect on business performance.

keyword:  entrepreneurship orientation, market orientation, business strategy and business performance

Full Text:

PDF

References


Anomsari, Ariati & Mahmud. (2011). Peningkatan Kinerja Perusahaan pada Usaha Kecil Menengah Batik Wanita di Pekalongan. Jurnal Dian. Vol.11 No.3

David, F. R. (2006) Manajemen Strategis. Jakarta. Indonesia.Salemba Empat.

Ferdinand, Agusty T (2002) Kualitas Strategi Pemasaran Sebuah Studi Pendahuluan. Jurnal Sains Pemasaran Indonesia. Vol 1 No. 1

Ghozali, Imam. (2011). Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19. Edisi kelima. Semarang: Universitas Diponegoro.

Hariadi, Bambang (2005).Strategi Manajemen Jakarta : Bayumedia Publishing

Knight G (2000) Entrepeneurship And Marketing Strategy : The SME Under Globalization. Journal of International Marketing. Vol 8 No.2

Matekohy Stellamaris 2013. Pengaruh Strategi Resource Based Dan Orientasi Kewirausahaan Terhadap Keunggulan Bersaing Usaha Kecil dan Usaha Mikro. Jurnal Aplikasi Manajemen. Vol 11 Nomor 1

Peter, F Drucker (2005) Inovasi dan Kewiraswastaan, Praktek dan Dasar-Dasar Alih Bahasa Rasjdi Naib, MBA. Penerbit Erlangga.

Rakib, Muhamad (2010) Model Komunikasi Wirausaha Pembelajaran Wirausaaha Sikap Wirausaha dan Kinerja Usaha Kecil. Jurnal Ilmu Pendidikan. No.2 Juni 2010

Suci, Rahayu, Puji (2009) Orientasi Kewirausahaan Dinamika Lingkungan dan Kemampuan Manajerial Serta Dampaknya Terhadap Kinerja (Studi Pada Industri Kecil Menengah Bordir di Jawa Timur) Jurnal Aplikasi Manajemen. Vol 7 No. 2

Tahir, Rusdin (2011) Budaya Organisasi, Penciptaan Nilai, Strategi Bisnis< Keunggulan Bersaing Dan Kinerja Perusahaan http://www.TrackBack/Artikel Rusdintahir/desember 2011

Wardi, Yunia. Perengki Susanto dan Nor Liza Abdullah (2017). Orientasi Kewirausahaan pada Kinerja Usaha Kecil dan Menengah (UKM) Sumatera Barat: Analisis Peran Moderasi dari Intensitas Persaingan, Turbulensi Pasar dan Teknologi. Jurnal Manajemen Teknologi. Vol 16 No 1.

Warta UMKM (2016) Vol 5 no 1. Jakarta

Weerawardena, J. (2003) Exploring the role of market learning capability in competitive strategy. European journalof marketing, 37 (3/4).

Wibowo. (2008). Manajemen Kinerja. Jakarta. Rajagrafindo Persada

Witjaksono, Herry Prasetijo (2014) Analisis Orientasi Kewirausahaan Dan Sumber Daya Internal Perusahaan Terhadap Kinerja Melalui Keunggulan Bersaing (Studi pada Usaha Mikro Kecil dan Menengah Furniture Kabup




DOI: http://dx.doi.org/10.35448/jte.v13i2.4318

Refbacks

  • There are currently no refbacks.


Copyright (c) 2018 Tirtayasa Ekonomika

View My Stats