The Quality of Students’ Advertising Copywriting Product on Instagram

Abstract

Responding to the digital and ICT era which has switched the way of obtaining information and knowledge, teachers in schools are urged to create more sophisticated and effective teaching and learning atmosphere inside classrooms. Thus, the teachers can facilitate the learning activities by using social media, such as: Instagram, in order to engage the students, to facilitate students’ personal experience and creativity and to meet the learning objectives the way students want to learn. The fact that the use of digital media for education is rapidly increasing, several studies have proved that the teacher’s personal and technology-related characteristics that most affects young language learner’s performance. This study is aimed to investigate the product of junior high school students’ copywriting in advertising the food and beverages products through Instagram as the media to achieve the learning objectives. This study is limited to the junior high school level, in which the advertisement is included in the basic competence 3. 10 based on the Permendikbud No.24/2016 for IX graders. The data were collected through analysing the students’ advertising posts in Instagram. The result showed that six students have already met the standard of good Photo Ads in Instagram.