Zohra Amalia, Resti Amalia


Racism is the recently-arising phenomenon in New Zealand. The number of racists are increasing and it has become one of the country’s Human Rights commission problems. Taika Waititi as an influencer has given impact through his speech on racism campaign video by New Zealand Human Rights. The aim of this small-scale research is to reveal the hidden and explicit messages on racism video. By using TACO (Text as a Critical Object) model by O’regan in analysing the discourse, it was found that the campaign as a discourse not only contradicts but also has a purpose to open New Zealanders’ mind regarding racism.

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