A DISCOURSE ANALYSIS OF RACISM CAMPAIGN VIDEO BY NEW ZEALAND HUMAN RIGHTS
Abstract
Racism is the recently-arising phenomenon in New Zealand. The number of racists are increasing and it has become one of the country’s Human Rights commission problems. Taika Waititi as an influencer has given impact through his speech on racism campaign video by New Zealand Human Rights. The aim of this small-scale research is to reveal the hidden and explicit messages on racism video. By using TACO (Text as a Critical Object) model by O’regan in analysing the discourse, it was found that the campaign as a discourse not only contradicts but also has a purpose to open New Zealanders’ mind regarding racism.
Full Text:
PDFReferences
Are New Zealanders becoming more Racist?. Available at http://www.nzherald.co.nz/nz/ news/article.cfm?c_id=1&objectid=11727657. ( Accessed 5 August 2017).
Belich and Wavers. 2008. Understanding New Zealand Cultural Identities. Victoria University of Wellington.
Berrett, L. F. Haviland-Jones, J. M. and Lewis, M. 2016. Handbook of Emotions Fourth Edition.
New York: The Guilford Press.
Bourn, J. 2010. Color Meaning: Meaning of The Color Black, available at http:// www.bourncreative.com/meaning-of-the-color-black/. (Accessed 27 Mei 2017).
Cheney at al, 2006. Racism Definition. Tri-county domestic and sexual violance intervention network anti-opperession training for trainer.
Coulthard, M., Moon, R., Johnson, A., Caldas-Coulthard and C. R., Holland, R. 2000. Written Discourse. Centre for English Language Studies, Birmingham: University of Birmingham. Creswell, J. W. 2012. Educational Research: Planning, Conducting, and Evaluating Quantitative And
Qualitative Research. University of Nebraska. Lincoln. Pearson Education.
Daniels, R. and Kitano H.L.H. 1970. American Racism: Exploration of the Nature of Prejudice.
New Jersey: Prentice Hall, Inc.
Fairchild, H.Halford. 2004. “Racism Still Exists”. America. Greenhaven Press Fairclough, N. 1989. Language and Power. London: Longman
Fredrickson, G. M. 2002. Racism: A Short History. New Jersey: Princeton University Press. Handford M. and Gee P. J. 2012. The routledge handbook of discourse analysis. USA. Routledge Holsinger, B. and Winokur, M. 2000. The Complete Idiot’s Guides to Movies, Flicks and Films. New
York: Alpha Books.
Human Right and Race Relation. Available at https://www.hrc.co.nz/files/5314/2388/0495/ HRNZ_10_Human_Rights_and_Race_Relations.pdf. (Accessed 27 Mei 2017).
Johnson. 2015. The Use of Color in Psychology. Available at, https://www.infoplease.com/color- psychology.
Joseph R. Rose. 2014. The New Racism in the Media: a Discourse Analysis of Newspaper Commentary on Race, Presidential Politics, and Welfare Reform. Georgia State University.
Keraf, Gorys. 2004. Argumentasi dan Narasi. Jakarta: Gramedia
Kohler C. G. Et al. 2004. Different in Facial expression. 235-244. available at https:// www.ncbi.nlm.nih.gov/pubmed/15541780. (Accessed 27 Juni 2017).
Konvalinka, 2007. Racism: What It Is and How to Deal with It, A Guide to Talking about Racism. Vol
Austria. Inter group: Navreme Publisher.
Mitchell David. 2001. Monochrome Memories – Why Black – and – White did not fade away. Avail- able at http://www.zenoshrdlu.com/zenobw.htm (Accessed 10 July 2017)
New Zealand Human Right Commission. Available at https://www.youtube.com/ watch?v=g9n_UPyVR5s&t=8s. (Accessed 27 Mei 2017).
O’Regan, J. 2006. The text as a critical object. Critical Discourse Studies, 3(2), 179-209. http:// dx.doi.org/10.1080/17405900600908111
O’Regan, J. P. (2002). Revolutions in Consciousness: A Study of the Emancipation Problematic in Critical Discourse Analysis. Leeds: Leeds Metropolitan University.
Philip et al. 2007. The Attitudes of New Zealanders to Immigrants and Immigration: 2003 and 2006.
Palmerston North. Massey University
Quick Stats About Culture and Identity, Ethnic groups in New Zealand, available online at http://www.stats.govt.nz/Census/2006CensusHomePage/QuickStats/quickstats-about- a-subject/culture-and-identity/ethnic-groups-in-new-zealand.aspx. (Accessed 27 Mei 2017).
Rickey, L. D. 2014. The Impact of Youtube On US Politics. Kentucky: Lexington Books.
DOI: http://dx.doi.org/10.30870/aiselt.v1i1.11106
Refbacks
- There are currently no refbacks.
PROCEEDING AISELT (Annual International Seminar on English Language Teaching) is licensed under a Creative Commons Attribution 4.0 International License. Copyright @ Universitas Sultan Ageng Tirtayasa [Untirta]. All rights reserved.