Registers in Facebook Postings Used by Online Marketers in West Borneo

Antonius Setyawan Sugeng Nur Agung, Monika Widayastuti Surtikanti, Masfa Maiza

Abstract


The present study aims to describe the registers used by online marketers in three-private Facebook fan pages in West Borneo. Different from the previous research of registers in online marketing on Facebook, the present study scrutinizes the linguistic features including the form and function of lexical marking of the used registers using domain, taxonomy, and componential data analysis proposed by Spradley (1980) and Santosa (2017). The domain analysis classifies the types of the sold goods namely electronics, fashion, food and beverages, properties, and vehicles. Using descriptive qualitative research method, the researcher describes what registers used in promoting and asking for the goods in Facebook postings. Thus, the postings were gingerly observed as the objects of this study. The analysis of the registers found 70 registers consisting of 48 words and 22 phrases used in online trading. According to the domain and function of the registers, the study found: in the domain of electronics, there were 4 registers which function as offering, 1 as interest, and 2 as bargaining; in the domain of fashion, there were 13 registers as offering; (3) in the domain of food and beverages, there were 11 registers as offering; in the domain of properties, there were 15 registers as offering, 1 as bargaining, and 4 as dealing; in the domain of vehicles, there are 9 registers as offering, 4 as interest, 4 as bargaining, and 2 as dealing. The result of analysis also revealed that most of the registers were dominated by code mixing considering the structure of the two or more languages used in the same utterances. Those would be very beneficial relating to the business world.

Full Text:

PDF

References


Agung, A. S. S. N., Surtikanti, M. W., & Maiza, M. (2021). A Snapshot of Error Buzzwords on Facebook Trading Groups. Proceedings of the International Conference on Language Politeness (ICLP 2020), 553. https://doi.org/10.2991/assehr.k.210514.015

Bieber, D. (1998). “Register as a predictor of linguistic variation” Corpus Linguist. Linguist. Theory, 8(1), 9–37.

Bismo, A., Putra, S., Sarjono, H., & Nasrul, L. (2020). Effect of Functional Convenience and Representational Delight on Positive Emotional Effect and Impulse Buying of Discount Group Site Users in Indonesia. Pertanika Journal of Social Sciences and Humanities, 28(2).

Cuzzolin, P. (2014). A short note on the notion of register in Latin: on the interplay between register,

. Agung, ASSN., Surtikanti, MW., & Maiza, M. / PROCEEDING AISELT (Annual International Seminar on

English Language Teaching), 6(1) (2021) 136-143

diastratic variety, and communicative intention. Journal of Latin Linguistics, 13(2). https://doi.org/10.1515/joll-2014-0008

Herttua, T., Jakob, E., Nave, S., Gupta, R., & Zylka, M. P. (2016). Growth hacking: Exploring the meaning of an internet-born digital marketing buzzword. In Springer Proceedings in Complexity. https://doi.org/10.1007/978-3-319-42697-6_15

Holmes, J. (2013). An introduction to sociolinguistics. 4th edition. In Pearson Education Limited (Vol. 4).

Kamal, Y. (2016). Study of trend in digital marketing and evolution of digital marketing strategies. International Journal of Engineering Science, 6(5). https://www.researchgate.net/profile/Yusuf-Kamal/publication/339363923_Study_of_Trend_in_Digital_Marketing_and_Evolution_of_Digital_Marketing_Strategies/links/5e4d5f99458515072da8fd09/Study-of-Trend-in-Digital-Marketing-and-Evolution-of-Digital-Marketing-Strategies.pdf

Lubis, C.Y., Ashari, E., Edi, W. (2016). A register analysis in online shop term facebook. Journal Anglo-Saxon, 7(2).

Lund, S., Manyika, J. (2016). How digital trade is transforming globalisation. World Economic Forum: Strengthening the Global Trade and Investment System for Sustainable Development.

Marpaung, F. (2019). A study of register on online shop in facebook. University of Muhammadiyah Sumatera Utara.

Mu’in, F., Kamal, S., Indriani, S., Al Arieff, Y. (2019). Sociolinguistics: A languange study in sociocultural perspective. Jurusan Pendidikan Bahasa dan Seni, Fakultas Keguruan dan Ilmu Pendidikan, Universitas Lambung Mangkurat.

Nuraini, S., Widya., Nico, H. (2017). Commerce Register Analysis of Minangkabau Vernacular in a Colloquial Conversation: A Sociolinguistics Studies. UHAMKA International Conference on ELT and CALL (UICELL).

Purnanto, D. (2002). Register pialang kendaraan bermotor. Muhammadiyah University Press.

Rahmah, Y., Ediwarman, E., & Tisnasari, S. (2020). Register jual beli online pada grup facebook jual-beli apa saja daerah cilegon serang banten. Prosiding Seminar Nasional Pendidikan FKIP. https://jurnal.untirta.ac.id/index.php/psnp/article/view/9991

Rustiyono, A. (2009). A study on register used in bird trading. Muhamadiyah University of Surakarta.

Santosa, R. (2017). Metode penelitian kualitatif kebahasaan. UNS Press.

Spradley, J. P. (1980). Participation observation. Holt, Rinehart and Winston.

Wardaugh, R. (2006). An introduction to sociolinguistics. Fifth edition. Blackwell Publishing.




DOI: http://dx.doi.org/10.30870/aiselt.v6i1.12501

Refbacks

  • There are currently no refbacks.


Creative Commons License
PROCEEDING AISELT (Annual International Seminar on English Language Teaching) is licensed under a Creative Commons Attribution 4.0 International License. Copyright @ Universitas Sultan Ageng Tirtayasa [Untirta]. All rights reserved.

View My Stats