A Social Semiotic Analysis of “Rose All Day” Cosmetic Advertisements on Instagram
Abstract
Social semiotics goes beyond meaning-making through signs and images processes. This study is concerned with the meanings implied by images in cosmetic advertisements. It represents how these images can convey specific meanings without relying on verbal or human presence. This descriptive analysis aims to discover the relationship among images, text and the meanings beyond these contents posted by the cosmetic company “Rose All Day”. It leads to discovering the meaning interpretation beyond visul signs. By examining three posts through the lens of Halliday’s and Kress’s theories, the study reveals that images acquire meaning through contextual events supported by Systemic Functional Linguistics (SFL) theory. It finds that the combination of text and images are fully complement one another to deepen and enrich the messages offered by the cosmetic brand "Rose All Day." This dynamic interaction not only highlights the company's story but also demonstrates how textual and visual components complement one another to produce an engaging and unforgettable experience for the consumer.
Keywords: Advertisement, Instagram, Rose All Day, SFL, Social Semiotics.
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DOI: http://dx.doi.org/10.30870/aiselt.v9i1.28883
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