ANALISIS PEMASARAN DAN DESAIN SISTEM PERBAIKAN KUALITAS TEPUNG TALAS BENENG

Zulfatun Najah, Winda Nurtiana

Abstract


Problems faced in the beneng taro flour production system is quality and quantity. Therefore, it is necessary to analyze and design the improvement of the quality of beneng taro flour. The purpose of this paper is to analyze and design a quality improvement model in taro beneng. The system design stage begins with analyzed the entities of beneng taro flour production, analyzed the market, determined the quality performance indicators of the beneng taro flour, evaluated the quality, and improvements designed of the beneng taro flour. In the needs analysis, it produces input, output, stakeholder roles, control, and resources. The quality performance indicators is done by listing the quality attributes that determine quality performance. In this model, there are 8 quality dimensions and 16 of quality attributes. Quality evaluation is then carried out by comparing product performance and consumer expectations. Design improvement is done by analyzing the results of quality evaluation. Based on the analysis, there are 6 product attributes that need improvement including texture, color, suitability of product information, price suitability, ease of access and product popularity.


Keywords


beneng taro flour, quality, importance performance analysis

Full Text:

PDF

References


Djatna T, Febriani E, Hairiyah N. 2014. Modul Responsi Analisis dan Desain Sistem Produksi Agroindustri. Program Pasca Sarjana, Teknologi Industri Pertanian, Institut Pertanian Bogor.

Eriyatno. 2012. Ilmu Sistem, Meningkatkan Mutu dan Efektivitas Manajemen. Penerbit Guna Widya. Surabaya.

Fadhil R, Bantacut T, Machfud. 2018. Analisis dan Desain Sistem Produksi Mi Aceh Spesial Menggunakan Modelm Process Oriented Analysis. Jurnal Ilmu Pertanian Indonesia 23(2): 166- 172. ISSN 0853-4217

Garvin DA. 1987. Competing on the Eight Dimensions of Quality. Harvard Business Review 65 (6): 101-109.

Hariastuti NLP, Lukmandono L. 2017. Analisis Perancangan Desain Produk Gadukan Guna Meningkatkan Daya Saing Industri Kecil Menengah. Jurnal Ilmiah Teknik Industri 16 (1): 13-21. https://doi.org/10.23917/jiti.v16i1.2596.

Kaihatu TS, Achmad D, Agoes TLI. 2015. Manajemen Komplain. Andi offset. Yogyakarta.

Kotler P. 2005. Manajemen Pemasaran Jilid I dan II. PT. Indeks. Jakarta.

Martilla JA, James JC. 1977. Importance Performance Analysis. Journal of Marketing 41(1): 77-79. https://doi.org/10.2307/1250495.

Rosianti T, Hakiki DN, Ariska A, Sumantri. 2018. Karakterisasi Sifat Fisikokimia Tepung Talas Beneng sebagai Biodiversitas Pangan Lokal Kabupaten Pandeglang. Gorontalo Agricultural Technology Journal 1(2): 1-7.

Suardi, Suarni, dan Prabowo A. 2002. Teknologi Sederhana Prosesing Sorgum sebagai Bahan Pangan. Prosiding Seminar Nasional Balai Pengkajian Teknologi Pertanian Sulawesi Selatan. hlm. 112116.

Sower VE. 2011. Essentials of Quality: With Cases and Experimental Exercises. John Wiley and Sons Inc. Hoboken

Wahyuni S. 2017. Analisis Dan Desain Sistem Produksi Sabun Transparan Antimikroba Berbasis Stearin. Jurnal Agroindustri Halal 3(1): ISSN 2442-3548.

Tjiptono F. 2008. Strategi Pemasaran (edisi kedua). Andi offset. Yogyakarta

Umar H. 2005. Riset Pemasaran dan Perilaku Konsumen. Gramedia Pustaka Utama. Jakarta.

Wasson CS. 2015. System Engineering Analysis, Design, and Development: Concept, Principle, and Practices. New Jersey (US): John Wiley & Sons Inc.




DOI: http://dx.doi.org/10.33512/jat.v14i1.11456

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Zulfatun Najah, Winda Nurtiana

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Editorial Office

Jurnal Agribisnis Terpadu

Universitas Sultan Ageng Tirtayasa

Jl. Raya Jakarta KM. 4 Pakupatan Serang 42124

Phone (0254) 280330 Ext 126 Fax (0254) 281254

Email: agribisnis@untirta.ac.id