Pengaruh Pandemi COVID-19 Terhadap Minat dan Niat Pariwisata Di Jawa Timur

Hurian Kamela, Ryan Saputra Alam, Elif Pardiansyah

Abstract


COVID-19 is a serious pandemics that affects life survival, including in Indonesia. One of the affected areas in East Java Province, especially in the tourism sector. This study aimed to quantitatively measure the interest of the East Java people towards tourism intentions and interests based on the Theory Of Planned Behavior (TPB). The research method used is a questionnaire with 102 people who reside in East Java. The research period is one month, beginning from September 2020 (during the COVID-19 pandemic). The dependent variable used is the intention, and the independent variable is Attitude toward the behavior, Subjective norm, Perceived behavioral control, Anticipated regret. This study proves that only Attitude toward the behavior and Perceived behavioral control has a positive effect on tourism interests and intentions of the people of East Java. These results provide information that there is still severe public concern about a pandemic. However, the government can encourage tourism because, based on the research results, there is still a public interest in choosing a vacation, either on nature vacation or enjoying seaside.

Keywords


COVID-19; Tourism; Java

Full Text:

PDF (Indonesian)

References


Ajzen, I., (1989). Attitude structure and behavior. In: Pratkanis, A.R., Breckler, S.J., Greenwald, A.G. (Eds.). Attitude Structure and Function. Lawrence Erlbaum Associates, Inc., Hillsdale, NJ, England, pp. 241–274.

Ajzen, I., (1991). The theory of planned behavior. Organizational Behavior and Human Decision Processes 50, 179–211.

Botonaki, A., Polymeros, K., Tsakiridou, E., Mattas, K., (2006). The role of food quality certification on consumers’ food choices. British Food Journal 108, 77–90.

Hancer, M.. (2013). The environmentally friendly programs in hotels and customers’ intention to stay: an online survey approach. International Journal of Hospitality & Tourism Administration 13, 195–214.

Han, H., Hsu, L.-T., Sheu, C., (2010). Application of the theory of planned behaviorto green hotel choice: testing the effect of environmental friendly activities. Tourism Management 31, 325–334.

Kim, Y., Han, H., (2010). Intention to pay conventional-hotel prices at a green hotel –a modification of the theory of planned behavior. Journal of Sustainable Tourism 18, 997–1014.

Rivis, A., Sheeran, P., Armitage, C.J., (2009). Expanding the affective and normative components of the theory of planned behavior: a meta-analysis of anticipated affect and moral norms. Journal of Applied Social Psychology 39, 2985– 3019.

Sarin, G. (2020, Jun 22). COVID impact: Hospitality redefined. Business World, Retrieved from https://search.proquest.com/docview/2415189312?accountid=17242

Thompson, K.E., Haziris, N., Alekos, P.J., (1994). Attitudes and food choice behaviour. British Food Journal 96, 9–13.

Wells Media Group, Inc., (2020). UK MGA aqueous underwriting offers COVID-crisis help for hospitality, leisure clients. Insurance Journal, Retrieved from https://search.proquest.com/docview/2386946165?accountid=17242




DOI: http://dx.doi.org/10.35448/jmb.v14i1.12087

Refbacks

  • There are currently no refbacks.


Copyright (c) 2021 Sains: Jurnal Manajemen dan Bisnis

Redaksi SAINS: Jurnal Manajemen dan Bisnis,

Fakultas Ekonomi dan Bisnis, Universitas Sultan Ageng Tirtayasa

Jl. Raya Palka KM 3 Sindangsari, Pabuaran, Kab. Serang, Provinsi Banten

Telp/Fax (+62254) 3204321

E-mail: jsm@untirta.ac.id

 

Creative Commons License

Sains: Jurnal Manajemen dan Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.