Likert Scale and Consumption Frequency of Beef Among Animal Science Students at University of Sultan Ageng Tirtayasa

Abstract

This study aims to evaluate the preference for beef and its impact on consumption frequency among students of the animal science study program at Sultan Ageng Tirtayasa University (Untirta). Data were collected through a questionnaire distributed to students from the 2023 and 2024 cohorts, with a population of 111 students. Using the Taro Yamane formula, a minimum sample size of 58 respondents was determined, and 66 students participated. Likert scales were measured using a 9-point hedonic scale, while consumption frequency was categorized as frequent (4–5 times per week), rare (1–2 times per week), or never (0 times). The results showed that most respondents had a high preference for beef, with 52 respondents selecting categories of "like," "strongly like," or "extremely like." Rare consumption was most common, reported by 50 respondents, while 11 consumed frequently, and 5 did not consume beef at all. These findings indicate that beef remains a preferred food, with consumption influenced by taste, texture, aroma, and nutritional awareness. Challenges in data collection, including low participation rates, highlight the need for strategies to increase respondent engagement in future studies.