Tangkil Crackers: Development Support With One Village One Brand

Abstract

Intellectual Property plays an important role in supporting Micro, Small and Medium Enterprises (MSMEs). In Curug District, Serang City, MSME players in Cipete Village produce tangkil crackers from melinjo fruit, but do not yet have an official trademark. This service activity was carried out in three stages: preparation, implementation, and evaluation. The preparation stage included visits to Cipete Village and MSME players. The implementation stage includes socialization of collective trademark and the One Village One Brand program. The evaluation stage focused on collective trademark registration and its use for business development. The results showed that registering a collective trademark is very important for product protection and increasing competitiveness. This service activity significantly contributes to the development of MSMEs by providing practical guidance in utilizing intellectual property.