CRITICAL DISCOURSE ANALYSIS ON NATIONAL COUNTER TERRORISM POILICING HQ’S RADIO ADVERTISMENT “MULTIPLE BOMBINGS’

Abstract

The main interest of this study lies in the analysis of Radio advertising that has many language varieties. Advertising is one of the public communication that we encounter everywhere in our daily lives, but people do not perceive it consciously very often. This study, proposed a solution of using Critical Discourse Analysis (CDA) that allows a critical understanding of discourse theory to analyze social context as well as the power of the language of an utterance. The use of CDA as a research methodology has been produced so wide across various disciplines of social science. The aim of this study are to explore the power of the language and strategy used in constructing the language on ‘multiple bombing’ advertisement by National Counter Policing HQ in radio broadcast at campaignlive.co.uk through CDA. This study applied Huckin’s frameworks. It enables an understanding of how the power of language is realized in accounts about radio advertisement. The findings indicated that the advertiser used various strategies of language to manipulate the listeners. This study contributes on how the power of language control people’s minds and manipulate listeners to take an action that is advertised.