STRATEGI PENGEMBANGAN PRODUK OLAHAN IKAN LELE (Clarias Sp) (Suatu Kasus di UKM Mae Shetie dan UKM Abon Ikan Lele Kota Cilegon)

Muhammad Naufal Alfarisi, Dian Anggraeni, Setiawan Sariyoga

Abstract


UKM Mae Shetie and UKM Abon Ikan Lele is a catfish abon processing business located in Citangkil and Pulomerak Subdistrict, Cilegon City. The purpose of this research is to know the characteristic overview of UKM Mae Shetie and Abon Ikan Lele, analyzing internal and external factors that faced in developing processed of catfish product in UKM Mae Shetie and Abon Ikan Lele, formulating alternative development strategy of processed product of catfish in UKM Mae Shetie and Abon Ikan Lele and recommend the strategic priority of alternative product development strategies that can be applied to the processed business of catfish UKM Mae Shetie and Abon Ikan Lele. The type of research conducted is survey research and the method used is descriptive quantitative method, the respondent technique used is by census. The analysis tools used are IFE matrix, EFE matrix, IE matrix, SWOT matrix and QSPM matrix. IFE and EFE matrices are used to analyze both internal and external factors of SMEs. Both of IE matrix from SMEs indicates the company's position is in V cell. An alternative formulation of product development strategy is made using SWOT matrix which yields six alternative strategies of UKM Mae Shetie and seven alternative strategies of UKM Abon Ikan Lele. Based on the QSPM matrix of both UKM obtained the priority of the main strategy, that is expanding the market distribution network to various souvenir centers and supermarkets.


Keywords


Catfish Abon, Development Strategy

Full Text:

PDF

References


Afrianto, E dan Liviawaty, E. 1991.

Pengawetan dan Pengolahan Ikan.

Yogyakarta : Kanisius.

BPS [Badan Pusat Statistik] Provinsi Banten. 2016. Provinsi Banten Dalam Angka 2016.

David, FR. 2006. Manajemen Strategis: Konsep. Dono S, penerjemah; Palupi Wuriarti, editor. Jakarta (ID) : Salemba

Empat. Terjemahan dari Strategic

Management. Ed ke-12.

________. 2009. Manajemen Strategis

:Konsep. Dono S, penerjemah; Palupi

Wuriarti, editor. Jakarta (ID): Salemba

Empat. Terjemahan dari Strategic

Management. Ed ke-12.

_________. 2012. Manajemen Strategis: Konsep. Dono S, penerjemah; Palupi Wuriarti, editor. Jakarta (ID): Salemba Empat. Terjemahan dari Strategic Management. Ed ke-12.

Hunger, JD dan Wheelen T.L. Manajemen Strategis. Julianto A, penerjemah. Yogyakarta: Andi. Terjemahan dari Strategic Management. Ed ke- 5.

Kementerian Kelautan dan Perikanan. 2016.

Sistem Informasi Diseminasi Data dan

Statistik. http://statistik.kkp.go.id/sidatik-

dev/index.php?m=5#. [Diakses 5 Oktober 2017 pukul 21:49].

Kordi, M.Ghufran H. 2010. Budidaya Lele di

Kolam Terpal. Yogyakarta : Lily

Publisher

Leksono, T dan Syahrul. 2001. Studi Mutu

dan Penerimaan Konsumen Terhadap

Abon Ikan. Jurnal Natur Indonesia III (2) :

– 184.

Nazir, M. 2011. Metode Penelitian. Bogor:

Ghalia Indonesia.

Rangkuti, Freddy. 2014. Analisis SWOT:

Teknik Membedah Kasus Bisnis. Jakarta :

PT Gramedia Pustaka Utama.

______________. 2016. Analisis SWOT:

Teknik Membedah Kasus Bisnis. Jakarta :

PT Gramedia Pustaka Utama.

Siagian, SP. 2012. Manajemen Stratejik.

Jakarta: PT Bumi Aksara.

Sugiyono. 2008. Metode Penelitian Bisnis.

Bandung: ALFABETA.

Sundari, RS, dkk. 2017. Nilai Tambah

Agroindustri Abon Ikan Lele Dan Ikan Patin Di Tasikmalaya. Jurnal Hexagro,

Vol. 1. Nomor 1.

Wiadnya, D.G.R. 2011. Kawasan Konservasi

Perairan dan Pengelolaan Perikanan

Tangkap di Indonesia. Buku 1: Materi

Tatap Muka. Malang, Conservation

International (CI) dan UNBRAW, 377 pp.




DOI: http://dx.doi.org/10.33512/jat.v11i1.5085

Refbacks

  • There are currently no refbacks.


Copyright (c) 2019 Muhammad Naufal Alfarisi, Dian Anggraeni, Setiawan Sariyoga

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

Editorial Office

Jurnal Agribisnis Terpadu

Universitas Sultan Ageng Tirtayasa

Jl. Raya Palka KM. 03 Sindangsari, Kecamatan Pabuaran, Kabupaten Serang,

Provinsi Banten 42163 Telp. (0254) 3204321

Email: [email protected]