Exploring Taiwanese Street Food in Contemporary Indonesian Society: Between Nostalgia and Gastrodiplomacy

Theresia Octastefani, Bayu Mitra A. Kusuma

Abstract


Food is an excellent means of creating an image and spreading influence. This study aims to explore Taiwanese street food as nostalgia and gastrodiplomacy in contemporary Indonesian society. This study uses a qualitative method with data collection through in-depth interviews and a literature study. The results showed that: first, food nostalgia tries to connect the past and the present. The feeling expressed by the Taiwanese diaspora on food will greatly depend on their previous lived experiences and homeland memories in the past, both personally and historically, with their present living circumstances in Indonesia. Second, gastrodiplomacy connects the relationship between the present and the future. The popularity of Taiwanese food in Indonesia is increasing, especially through boba and chicken Shilin consumption. This has a positive impact on building Taiwan's image. From food nostalgia and gastro diplomacy, we can learn about the past, present, and future relationships between people and nations.


Keywords


gastrodiplomacy; Indonesian society; nostalgia; Taiwanese diaspora; Taiwanese street food

Full Text:

PDF

References


Aini, A. N., & Safira, N. (2021). Determinants of Indonesian Muslim Consumers’ Willingness to Pay for Taiwanese Snacks: The Role of the Halal Logo. Journal of Emerging Economies and Islamic Research, 9(2), 102-117. https://doi.org/10.24191/jeeir.v9i2.13062.

Albahder. (2019). 3 Reasons Why Boba is Popular in Indonesia. Retrieved from https://medium.com/@albahder/3-reasons-why-boba-is-popular-in-indonesia-d9822d5a093e

Anwar, D. F. (2019). Indonesia-China Relations: Coming Full Circle. Southeast Asian Affairs, 145-162. https://doi.org/10.1355/9789814843164-011.

Breuer, L. E., & Kinda, T. (2018). Realizing Indonesia: An Overview. Washington: International Monetary Fund. https://doi.org/10.5089/9781484337141.071.

Brinkmann, S., & Kvale, S. (2018). Doing Interviews. Second edition. London: SAGE Publications. https://dx.doi.org/10.4135/9781529716665.

Chapple-Sokol, S. (2013). Culinary Diplomacy: Breaking Bread to Win Hearts and Minds. The Hague Journal of Diplomacy, 8(2), 161-183. http://dx.doi.org/10.1163/1871191X-12341244.

Chen, Y. J. (2010). Bodily Memory and Sensibility: Culinary Preferences and National Consciousness in the Case of Taiwanese Cuisine. Taiwan Journal of Anthropology 臺灣人類學刊, 8(3), 163-196.

Cho, H. S. (2006). Food and Nationalism: Kimchi and Korean National Identity. The Korean Journal of International Studies, 4(1), 207-229. ttps://doi.org/10.14731/kjis.2006.12.46.5.207.

Chuang, H. T. (2009). The Rise of Culinary Tourism and Its Transformation of Food Cultures: The National Cuisine of Taiwan. The Copenhagen Journal of Asian Studies, 27(2), 84-108. https://doi.org/10.22439/cjas.v27i2.2542

Defrancq, C. (2018). Taiwan’s Gastrodiplomacy: Strategies of Culinary Nation-branding and Outreach. Master Thesis. Taipei City: National Chengchi University.

Dewi, P. R. K. (2019). Soft Power with Flavour: Boba Tea as Taiwan’s Soft Power Tool to Enhance Nation Branding. Prosiding Konvensi Nasional X Asosiasi Ilmu Hubungan Internasional Indonesia (AIHI), 10, 53-65.

Difference Between. (2022). Difference between Taiwanese and Chinese Food. Differencebetween.info. Retrieved from http://www.differencebetween.info/difference-between-taiwanese-and-chinese-food

Faridi, A., et. al. (2021). Mengenal Beberapa Kebudayaan Penting di Dunia [Some Important Cultures in the World]. In Karim, A., & Simarmata, J. (Eds.). Manajemen Lintas Budaya [Cross-Cultural Management]. Yayasan Kita Menulis.

Galante, J., & Chen, S. J. (2006). Bubble Tea Diplomacy: The Nuclear Solution to Taiwan’s International Recognition. Defense Concept Series, August edition: 1-5. https://www.files.ethz.ch/isn/27257/19_taiwan_recog.pdf

Gotlib, A. (2018). Memory, Sadness, and Longing. In Gotlib, A (Ed.), The Moral Psychology of Sadness. London: Rowman and Littlefield.

Hsu, P. Y., Ku, E. C. S., Lai, T. C., & Hsu, S. C. (2020). Developing a Muslim Tourism Market: The Perspective of Travel Agencies. Journal of Hospitality and Tourism Insights, 5(1), 166-185. https://doi.org/10.1108/JHTI-08-2020-0155.

Juanda, A. (2019). Pengaruh Gastrodiplomacy Taiwan terhadap Pengembangan Potensi Ekonomi Kreatif Indonesia di Sektor Kuliner [The Influence of Taiwan's Gastrodiplomacy on the Development of Indonesia's Creative Economic Potential in the Culinary Sector]. Bachelor Thesis. Jakarta: Universitas Satya Negara Indonesia.

Lin, H. M., Pang, C. L., & Liao, D. C. (2020). Home Food Making, Belonging, and Identity Negotiation in Belgian Taiwanese Immigrant Women’s Everyday Food Practices. Journal of Ethnic Food, 7(29), 1-18. https://doi.org/10.1186/s42779-020-00061-5.

Lin, K. Y. (2020). The Study of Halal in Taiwanese Industry. Bachelor thesis. Kaohsiung: Wenzao Ursuline University of Languages.

Lin, P. 林平. (2016). 海外優勢移民:雅加達的台灣人 [Being Privileged Overseas: Taiwanese People in Jakarta]. Translocal Chinese: East Asian Perspectives, 10(2), 207-231. https://doi.org/10.1163/24522015-01002003.

Lipscomb, A. (2019). Culinary Relations: Gastrodiplomacy in Thailand, South Korea, and Taiwan. The Yale Review of International Studies. Retrieved from: http://yris.yira.org/essays/3080.

Miles, M. B., Huberman, A. M., & Saldana, J. (2019). Qualitative Data Analysis: A Method Sourcebook. Fourth edition. London: SAGE Publications.

Pan, C. W. (2020). A Bite of Taiwan: Culinary Intimacy in Contemporary Taiwanese Food Narratives. Doctoral Thesis. Edinburgh: The University of Edinburgh.

Pelaggi, S. (2019). Evolution and Dimensions of Taiwanese Soft Power and Its Effectiveness in Europe. Tamkang Journal of International Affairs, 22(3), 49-118. https://doi.org/10.6185/TJIA.V.201901_22(3).0002.

Poston, D. L., & Wong, J. H. (2016). The Chinese Diaspora: The Current Distribution of the Overseas Chinese Population. Chinese Journal of Sociology, 2(3), 348-373. https://doi.org/10.1177/2057150X16655077.

Rakhmawati, F. (2018). Upaya Gastrodiplomasi Taiwan pada Masa Pemerintahan Ma Ying-jeou Tahun 2010 – 2016. Bachelor Thesis. Malang: Universitas Brawijaya.

Rockower, P. S. (2012). Recipes for Gastrodiplomacy. Place Branding and Public Diplomacy, 8, 235-245. https://doi.org/10.1057/pb.2012.17.

Rockower, P. S. (2011). Projecting Taiwan: Taiwan’s Public Diplomacy Outreach. Issues & Studies: A Social Science Quarterly on China, Taiwan, and East Asian Affairs, 47(1), 107-152. https://doi.org/0.7033/ISE.201103_47(1).0004.

Stein, T. B. (1999). You Eat What You Are: People, Culture And Food Traditions. New York: Firefly Books.

Suntikul, W. (2019). Gastrodiplomacy in Tourism. Current Issues in Tourism, 22(9), 1076-1094. https://doi.org/10.1080/13683500.2017.1363723.

Veronica, M. F., & Ilmi, I. M. NB. (2020). Minuman Kekinian di Kalangan Mahasiswa Depok dan Jakarta [Contemporary Drinks among College Students in Depok and Jakarta]. Indonesian Journal of Health Development, 2(2), 83-91. https://doi.org/10.52021/ijhd.v2i2.48.

Vignoless, A., & Pichon, P. E. (2014). A Taste of Nostalgia: Links Between Nostalgia and Food Consumption. Qualitative market research, 17(3), 225-238. https://doi.org/10.1108/QMR-06-2012-0027.

Wang. L. F., et al. (2019). Investigation of Indonesian Muslims’ Dietary Situation in Taiwan to Explore the Muslim-Friendly Standards Implementable in the Non-Muslim Society. International Journal of Tourism and Hospitality Research, 22(4), 99-111. https://doi.org/10.21298/IJTHR.2019.4.33.4.99.

Wang, X. H, Keh, T. H., & Chao, C. H. (2018). Nostalgia and Consumer Preference for Indulgent Foods: The Role of Social Connectedness. International Journal of Consumer Studies, 42(3), 316-326. https://doi.org/10.1111/ijcs.12419.

Wei, C. Y. (2017). Taiwan’s Cultural Diplomacy and Cultural Policy: A Case Study Focusing on Performing Arts (1990-2014). Doctoral Thesis. University of London.

Wu, D. Y. H . (2002). Cantonese Cuisine (Yue-cai) in Taiwan and Taiwanese Cuisine (Tai-cai) in Hong Kong. In Wu, D. Y. H., & Cheung, S. C. H. (Eds). The Globalization of Chinese food. Honolulu: University of Hawai’i Press.

Wu, D. Y. H., & Cheung, S. C. H.. (2002). Introduction: The Globalization of Chinese Food and Cuisine: Markers and Breakers of Cultural Barriers. In Wu, D. Y. H., & Cheung, S. C. H. (Eds). The Globalization of Chinese food. Honolulu: University of Hawai’i Press.

Yustiningrum, E. R et. al. 2022. Building People-to-People Connection for a Stronger Indonesia-Taiwan Relationship. Academic Paper. Research Center for Politics BRIN Indonesia and Taipei Economic and Trade Office in Indonesia (TETO), April 2022.




DOI: http://dx.doi.org/10.31506/jog.v7i4.15663

Refbacks

  • There are currently no refbacks.


Recent Issues

⟨Upcoming Issues⟩


Recent Issues

Volume 6, Issue 2: (2021)

 Volume 6, Issue 1: (2021)

 Volume 5, Issue 2: (2020)

Volume 5, Issue 1: (2020)

Volume 4, Issue 2 (2019)

  
                  
                                                                                                                View My Stats
 
Creative Commons License

Journal of Governance is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
  
Copyright © 2019 Journal of Governance. All rights reserved.