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Vol 2, No 1 (2018) PENGARUH BRAND EXTENSION DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN ENDURO MATIC-G MELALUI CITRA MEREK (Survey Pada Konsumen Pengguna Enduro Matic-G di Kota Serang) Abstract  PDF
Agus Sulaiman, Djasuro Surya, Daenulhay Kamsin
 
Vol 2, No 2 (2018) Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Loyalitas Nasabah Dengan Kepuasan Nasabah Sebagai Variabel Intervening (Studi KasusPada PT Bank Syariah Mu’amalah Cilegon) Abstract  PDF
Rizal Zulkarnain, Agus David Ramdansyah
 
Vol 5, No 1 (2021) Mediasi Kepercayaan Konsumen Pada Hubungan Kualitas Produk Dan Persepsi Risiko Terhadap Keputusan Pembelian Di Marketplace (Survey pada Mahasiswa Universitas Sultan Ageng Tirtayasa) Abstract  PDF
Mervyn Yudikaputra Simarmata, Edi Rahmat Taufik, Liza Mumtazah Damarwulan
 
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